This past week’s SEO lecture inspired me to make a few changes to entice Google through search engine optimization. The lecture also inspired me to look at what I was already doing right, and what I definitely need to continue to do. I had not been using headers, nor had I thought to use headers in a sentence like format. So now as you read my latest reviews you can easily identify where my bullet point thoughts start, where you can get the purchase links, and where you can follow the author online. I made sure to format these subheadings into sentences. My titles are already very specific to my…
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Process Post Week 6: Creating a Corporate Backstory and More Exciting News
This past week’s guest speaker was John Burns of Echo Stories. Using lessons from his lecture I crafted my corporate backstory… I have always been the type of reader who is mocked repeatedly for what they choose to read. Back in Elementary School I loved Twilight with a passion and was made fun of by other kids constantly for it. Throughout High School, I struggled to be open and honest about what I was reading due to being scorned in the past and the animosity in some online circles towards those reading Young Adult Literature, at the time. Then I discovered content creators on YouTube who were talking about Young Adult literature…
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Process Post Week 5: A New Key Partner In and An Old One Out (Almost)
I am excited to have a new key partner added to my arsenal this week. I am now signed up with Foreword PR and Marketing. This PR company was brought to my attention through signing up to be apart of the launch for Fiona Coles’ new release this spring. I am excited to be working with another PR company, in order to gain even more opportunities for review. Now in terms of the partner, I may lose… Amazon Associates. I have ninety days officially to generate sales from my affiliate links. According to my Amazon Associates page, my links are being clicked on, what is not happening is the purchasing.…
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Process Post Week 4: Behind the Scenes of my Promotional Video
This week we were assigned to do a promotional video. The most rewarding part of the process for me was the editing process. I actually used to make YouTube videos years ago, so I knew my way around iMovie. It was so much fun splitting and splicing video clips and audio clips together just like I used to do. I chose to screen record my blog to show off everything I discussed in the audio recording. I was able to perfectly time scrolling through my reviews while saying the names of the authors out loud. I recorded the audio in Garageband on an external microphone to ensure for the best…
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Welcome to ClaryNathanWill…
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Process Post Week 3: To Logo or not to Logo?
This past week I put a lot of thought into if my brand would benefit from a logo. I first examined the logos of other similar brands to mine. I went right to one of my biggest inspirations: Aestas Book Blog. Aestas is known across the NA book blogging community by her name primarily. If she is known for any specific visual it would be her social media profile picture: On her website she does have her blog name stylized at the top: The profile picture is very recognizable to as I discovered her blog via Goodreads so naturally, I associated her with her Goodreads profile picture. I would not stay…
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Peer Review #1: LateNightAudrey
I will be reviewing Audrey’s blog LateNightAudrey. Audrey is just at the beginning of her blogging journey. The blog is quite sparse, and I really do not understand what LateNightAudrey is? Her current posts read like Process Posts rather than Professional Posts that highlight her brand. When I dived deeper into Audrey’s About section Audrey mentions writing about her experience studying abroad in Scotland, and as more professional posts appear on her blog her brand will become more apparent. I get the vibe that Audrey is still building what exactly her brand is, and my tip for honing this would be to write and write and write. In my own…
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Process Post Week 2: Revelations from my Business Canvas
This week sitting down and working on my business canvas revealed to me how much I rely on my “key partners” to help me blog each week. I could not do what I do without the PR companies that I work with, InkSlingerPR and SocialButterflyPR. Both companies provide me with the opportunities to review and reveal on my blog. Through sending out newsletters with signups on almost a daily basis I never miss an opportunity. These companies provide me with graphics and teasers that elevate each blog post and make my blog more eye-catching. Naturally the authors themselves are key partners as well. In some cases such as with Nicole…
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Process Post Week 1: Blog Reflections and Goals
Starting off the new year just a week ago means that I am still in a place of self-reflection about the last year of my life. As an avid reader, my Goodreads goal is very important to me. Throughout 2018 I did not put pressure on myself to reach a certain number. As the year was coming to a close I realized I was scarily close to 200 books. A feat I have not accomplished since 2015. So with about a week left in 2018, I buckled down and picked the shortest ten books on my TBR. I crossed the finish line the afternoon of new year’s eve. I did…
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Essay #2: My Publishing, Blogging, and Online Journey
For years I have had an interest in becoming further involved in the traditional publishing industry, now through my experiences over the last semester I have come to understand how we are all publishers. The book reviewing, I have been doing for many years, across many different platforms was online publishing. Throughout the past semester, I shaped my own online publication and grew my own public. While my publishing journey was occurring my views on what publishing is evolved and I am left at the end of the semester with a desire to continue the growth of my online self. I struggled with seeing myself as an online publisher. Publication…
