This is the final essay I wrote for my Publishing class on Marketing for Book Publishers. The assignment was to explain the marketing campaign of a recent release. Introduction Examining the marketing strategy behind Karina Halle’s Discretion perfectly illustrates the nature of marketing within the romance genre and how it differs from the marketing of other genres. In The Book Business: What Everyone Needs to Know, Mike Shatzin and Robert Paris Riger write about the future of the publishing industry, and how romance is shaping it. Shatzin and Riger propose, “at a future date it would be fascinating to study the shift from the mass-market paperback-dominated romance industry to the…