• Book Project,  Pub 350,  SFU Publishing Minor

    The Marketing of Discretion by Karina Halle

    This is the final essay I wrote for my Publishing class on Marketing for Book Publishers. The assignment was to explain the marketing campaign of a recent release. Introduction Examining the marketing strategy behind Karina Halle’s Discretion perfectly illustrates the nature of marketing within the romance genre and how it differs from the marketing of other genres. In The Book Business: What Everyone Needs to Know, Mike Shatzin and Robert Paris Riger write about the future of the publishing industry, and how romance is shaping it. Shatzin and Riger propose, “at a future date it would be fascinating to study the shift from the mass-market paperback-dominated romance industry to the…

  • Book Project,  Pub 350,  SFU Publishing Minor

    The Packaging and Positioning of Karina Halle’s Discretion

    This is an essay I wrote back in October of 2019 for my publishing class, Marketing for Book Publishers. The assignment was to explore the packaging and positioning of a recent release. Discretion by Karina Halle is the first book in The Dumonts series. The Dumonts series is a three-book deal Karina Halle signed with Montlake Romance, an imprint of Amazon Publishing. Karina Halle is a New York Times bestselling author of fifty novels in the contemporary romance, romantic suspense, and horror romance genres. Looking at Discretion’s packaging and positioning by Montlake Romance, and the larger Amazon publishing team reveals a book that was deliberately designed as a follow up…